On Fifth Avenue in New York, where the paths of successful urbanites and sophisticated jetsetters cross, we operate the Wempe Rolex Boutique inside the impressive Rolex Building. An elegant design concept captures the inimitable style of this Swiss manufacturer’s brand. High ceilings, harmonious lines, luxurious fittings, and large-scale graphics reflect the values of this luxury brand and shape the atmosphere of our showroom. In this unique setting, we invite you to go on a journey of discovery through the watch universe of Rolex — or simply to get to know our individualized watch-related services. We look forward to welcoming you as our guest!


Maria Smith-Rutten, General Manager